Reflecting on My Year: Pivoting and Lessons Learned

It's been a difficult year for me business wise - starting strong and full of optimism, but with a combination of meanie clients and AI infiltrating every area of everyone's business, I've had to do a lot of thinking, adapting and self-care. If anyone lives with anxiety, you know that it makes any life struggle ten times worse. Those times when you're meeting a friend for coffee, and all you can think in your head is 'when is that client gonna pay me' or 'what will I do now people are using AI copy'.

On the plus side, I've been working with some truly inspiring musicians this year - it's been such a boost to a dreary landscape to see people coming together through music and community.

No More Spotify

I will no longer be offering Spotify play listing as a service in 2026. This is for the following reasons:

• Fair payment: Spotify do not pay artists a fair percentage - it's pennies not pounds

• Morals: I do not agree with Daniel Ek's investment in AI warfare, and I do not agree with allowing ICE adverts

• AI Ownership: Spotify have now written it into their terms and conditions that they will be able to use your music to influence their AI output.

  
  

Clients this year

Look at all these amazing clients I worked with this year:

Brook Hodges

Benton

Grizelda Pughe

Tiger Mendoza

Sketchdoll

The Outers

The Outer Lies

Post Rome

Mayflow

Meansofproduction

Latin Faculty

Prokop

Funkeestas

Tokyosongbird

Blackout Orchestra

Critter Cabal

The Tact

Made Of Sand

Lee Christian

Akrobat

The Filthy Honey

Curtis Millen

Steve Gordon MIA

The Devil's Own Circus

Liv Luce

Third Arrow

Woweee that was a lot!

I won't mention the crappy client that refused to pay me after I'd done loads of work for them...booo!

Looking Ahead with Confidence and Positivity

It's been a toughie, but with a year of self-reflection, learning value and meeting some wonderful people who have helped shaped me for the better has allowed me to realise what services I can provide to the creative community and how best to work with them to unlock their authentic selves.